Does your business have a brand? Or just a logo. . .

What exactly is a brand?
It is certainly so much more than your logo and your strapline and you need to work on your ‘brand’ – or ‘business personality - in order to bring it to life for clients and prospective clients.

To me it’s about defining the manner in which you do business – the passion and the energy that you bring to what you do. It’s the reason your customers will decide to do business with you – rather than a competitor.

Want to learn more about branding? > > >

Taking risks – don’t be a ‘me too’!

One of the most powerful pieces ever written on this subject was by Mark Twain, well over 100 years ago – and it still rings as true today as it did then. It starts with this thought-provoking phrase ...
”Whenever you find you are on the side of the majority, it is time to pause and reflect. . .

Take a different approach > > >

Understanding your customers

According to AdMan Peter Druckner, ‘the aim of marketing is to know and understand your customer so well that the product or service fits him perfectly and sells itself.’

You need to think like your customer. You have to understand your customer – get inside their head.
 Learn about your customers > > >

Making it count - converting your marketing into business!

You MUST create momentum for your marketing to count. Doing bits and pieces here and there will never be fully effective – as Gary Herbert, the great Ad man used to say – Motion beats meditation!

And to gain momentum, you have to take ACTION.
Make your marketing count > > >